10 Best Social Media Apps

Social Media Apps for Marketing

Social network algorithms are becoming more complex. Gone are the days when you could just ask people to like, comment, and share your post to increase reach. To achieve a good level of engagement in 2020, the brand needs an improved promotion strategy for each social network.

Facebook Ads Manager

Facebook Ads Manager

Facebook Ads Manager is an advertising account in a popular social network platform that provides access to various tools and a wide range of functionality. The main features available to the user include the following:

  • creating advertising campaigns;
  • setting up targeting settings;
  • selecting an audience for targeted advertising;
  • creating different ad formats;
  • analysis of campaign results. 

The advantages of this method include the fact that your first advertising publication can be launched in 5 minutes via this app, and all settings are simple and intuitive. One of the disadvantages is the lack of flexibility of settings.

Instagram

Instagram

Instagram ads can be set up through the app itself or through the Facebook ad Cabinet. The ability to run ads in the app is limited: you can only advertise an existing post in the service, and the tools for selecting an advanced audience and optimizing the advertising budget have been cut.

YouTube

YouTube

This is the most popular video channel that allows people from all over the world to store, forward, distribute and watch videos on completely different topics. Everyone can add their own video to YouTube, comment on other videos, share them, and even create their own YouTube channel.

The number of YouTube users has long exceeded one billion, and the total video viewing time is growing by 60% every year. In addition, the service provides a seamless experience for the advertiser’s placement of advertising.

There is no limit to the number of videos uploaded. To remove the limit on the time and size of the video, you only need to confirm the rights to own the channel. A convenient and intuitive analytics system that allows you to track the number of users, their interactions with the channel and a specific video.

Twitter

Twitter

Twitter is a very effective tool for marketing, sales, technical and customer support. Your customers talk about you and your competitors on Twitter, so you will need to listen to what they say and adapt your Twitter to respond to their conversations.

 

You can also use Twitter to actively promote your brand, attract customers, promote corporate events, and interact with your customers in real time.

Canva

Canva

A typical representative of graphic designers. All you need to do in it is find a suitable template and fill it with your own content. Change the image so that it works to inform and engage readers.

Canvas is a browser-based mobile graphic editor that has a wide library of ready-made elements – from templates to images.

In Canva, you can create:

  • covers and images for social media;
  • logos and menus;
  • flyers, posters, business cards, certificates, labels;
  • calendars, checklists, schedules;
  • invitations, postcards, event programs, and other visual objects necessary for promotion. 

Facebook Pages Manager App

Facebook Pages Manager App

Official tool for managing Facebook pages. After installing this app on your device, you can use it to manage all the content of your Facebook page and all relevant information from your Android device.

With Facebook Pages Manager, you can post new messages and responses to comments on behalf of the page (not on behalf of the user). Moreover, you can add tags to your posts to receive notifications, upload photos and albums, post comments on the page, and much more.

CutStory for Instagram Stories

CutStory for Instagram Stories

The program can use the video saved on your smartphone (with Android or iOS) or offer to shoot the video right now. Let’s say you upload a finished video. Then it is converted, after which you can select the format of the sides. From all of the social media apps CutStory is the simplest. 

 

Classic aspect ratio for stories 9:16, – prefer it. After uploading your first video or photo, go to your history and click on the plus sign icon. A window will open where you can upload another story with a photo or video, and it will be added to the story as a second block. 

 

This way you can add a dozen or more short fragments.

Crello

Crello

A very good online resource for creating colorful graphics is available even to a beginner. Looks like Canva, but here you will find a lot more free templates and design elements and a good set of Cyrillic fonts. 

31 illustration formats, many customizable settings, and the ability to save images even with a basic free account.

Planoly

Planoly

Planoly is an official partner of Instagram and probably the most convenient mobile app for commercial accounts that the team is working on. 

Planoly benefits — there is a desktop version and the ability to add team members (this is necessary for those whose account is managed by an SMM Manager: you can simultaneously log in to the app and work together to create content).

The free version of the app has a limit of 30 photos/videos, so there is no point in using Planoly for free.

Campsite

Campsite

Choose the title, description, and image that will be displayed when you post to Facebook, Linkedin, and other media apps in social networks. 

 

Campsite app even provides a preview of what it will look like when you share, to help you create better metadata. 

 

Three Campsites in one Pro account. A lot of options that are available in Pro version only.