The online media market is developing at an unimaginable pace, so any blogger needs to know what makes his communication with his audience the most effective. Yes, you probably know what your followers like and keep in direct contact with them in the comments. But is it enough? Western bloggers have long used in their work not only feedback, but also real numbers, indicators and online metrics that Express the attitude of the audience of channels to the content published by its authors.
YouTube Channel Metrics
Let’s go from simple to complex and focus on what happens after you have published your video on the Internet. The metrics listed below will help you evaluate your channel from all sides and, more importantly, provide an opportunity to detect weaknesses and eliminate them in time.
Basic performance indicators of the channel:
- Wide GEO CA;
- The age of the audience;
- A lot of views and subscribers;
- Average number of views per 1 video;
- The involvement of the audience (ER);
- The speed of channel development;
- Audience retention;
- Discussion rating;
- Distribution rating;
- Approval rating.
What Metrics Should You Pay Attention to
There are many metrics, but not all of them are equally useful. Right to the point — you should pay attention to:
Number of views. The bigger it is, the better. Videos with a large number of views are included in recommendations and trends, thus attracting a new audience. It happens that bloggers sharply gain subscribers due to one successful video that went viral. See which of your videos get the most views, and analyze why this happens so that you can repeat your success in the future.
Viewing time. It is now more important than the number of views. The longer they watch your videos, the better. One full video view is more valuable than 10 views of 20-30 seconds or a minute. This is indirectly confirmed by the YouTube help-it says that the viewing time helps to understand how interesting the videos are to the audience.
Accurate Analysis of the Effectiveness and the Desired Result
Number of subscribers. It is usually subject to natural fluctuations: someone subscribes, someone unsubscribes. For bloggers with millions of users, such “fluctuations” can reach 1,000 users per day or more. Naturally, the more subscribers, the better, but it is also important to evaluate the activity of the audience. If there is no activity with a large number of subscribers, but there are few views, this may indicate a low quality of videos or bots in the number of subscribers. A sharp increase in the number of subscribers may indicate a successful video or a successful advertising campaign, and an outflow may indicate that the audience does not like the latest issues and causes a negative reaction.
Number of spectators. It always differs from the number of subscribers: some of the latter will not see your videos, while others watch without subscribing to the channel. Here everything is simple: the more viewers, the better.
CTR of headers. The conversion of the headers shows how popular your videos get a grip of the audience. This indicator is expressed as a percentage: for example, at 2%, only 2 people out of 100 who saw the video in the feed, recommendations, or trends will watch it. The higher the number, the better. And if the conversion rate is less than 1%, you need to seriously work with the headers and review their submission.
Coverage. This is the number of users who actually encounter your videos in the feed, trends, recommendations, and so on. Advertisers are willing to pay bloggers for coverage, the number of subscribers and viewers. The higher the number, the better. But if you get large coverage, but the number of viewers and subscribers is not growing and the viewing time is too short, think about it.
What to do With the Analysis Results
Your actions depend on what you evaluate. For example, you can view the most popular videos on a channel and record the next ones in the same format. Or evaluate the tag positions in the rating and use the most popular ones in the video description. Or see what videos a large number of people unsubscribed from you after, and don’t repeat such mistakes again.
What to watch depends on your goals:
- if you want to get started with monetization, you can evaluate the number of views and subscribers, reach, engagement, and viewing time;
- we decided to promote the channel and attract subscribers — increase the CTR of titles, use popular tags, compare engagement in different videos and repeat successful decisions, and also follow trends and competitors, release videos on “HYIP” topics;
- if you need to convert your audience into customers, optimize your videos for popular subject queries and leave links to go to your site or landing page.
Analyzing your audience, main metrics, tags, and search queries will help you produce more interesting videos for users and ultimately earn more or get more subscribers. But this will all work if you regularly release videos. If you have recorded 1-5 videos so far, it is too early to analyze the situation, because there is a high probability of a random set of some indicators or errors.